A digital strategist and creative director with over a decade of experience in tech innovation and design thinking.
Just over a seven days before the NYC mayor's race on November 4, approximately thirteen thousand attendees poured into the Queens stadium for the “NYC Not For Sale” gathering, headlined by Congresswoman AOC, Senator Sanders and the mayoral hopeful Zohran Mamdani.
The historic outdoor stadium was packed to the rafters. City residents of diverse ages and origins assembled, but it was the Gen Z crowd that seemed to animate the atmosphere.
Many characterized the gathering as more than just a rally. It was a moment of unity, frustration and optimism all at once. For Hayley Miller, 23, of Briarwood, the reason to attend was simple: “I’m here because the system is broken, to be honest with you … and I feel like we should bring about reform as a country, and NYC is definitely the place to start.”
For Spencer, 29, who lives nearby in Forest Hills, the vibe of the event signaled something he hasn’t felt in city elections in a while. “It’s exciting that someone who actually might change things is showing up in an area that I’m in,” he said. “If it’s here, it’s like, why not? If we’re not gonna be engaged now, then when is the right moment?”
Another local, Emily, 29, shared a comparable excitement: “I think it’s inspiring to be a part of this movement. We even went out to vote earlier today because we were getting in the mindset to be enthusiastic for everything that he’s for.”
The variety of the audience mirrored the city itself. established New Yorkers, recent arrivals, working youth and older adults all were present. For Mitch, 68, from Queens, it was his initial campaign event of the campaign. “I’m here because, well, I want to hear what they have to say, and there’s no other strong contenders, in my opinion,” he said.
For the Astoria resident, the key issues facing NYC right now are “public security, the trains being safe, and cost of living”, adding that while he’s skeptical about whether Mamdani can fulfill all his promises, he’s open-minded. “I don’t know who’s going to fund all this stuff he wants done … but I’m going in without prejudice, and just wishing somebody is proposing some options.”
Another attendee, 30, also from Astoria, said their top priorities were protecting LGBTQ rights and tackling the city’s housing and cost issues. “I think the assemblyman is doing a excellent work of focusing on everything I’m worried by,” they said.
A supporter, 30, expressed similar views, commending Mamdani’s genuineness: “I feel like Mamdani is very sincere in his responses in a way that isn’t common in most elected officials. He’s a little less lip service-y than usual.”
Mamdani had a clear message he was aiming to communicate at the rally; diversity is NYC’s biggest strength. At one point, he had a rabbi, a reverend, and an imam all on stage together in backing his campaign. Brad Lander, a former candidate in this election, also came out to endorse Mamdani.
Sanders received the biggest cheers of the evening, tied with only the mayoral candidate. Sanders spoke of the significance of electing Mamdani to the position of mayor not only for the sake of making the city more affordable, but also as a means to send a message to Trump and the billionaires he has in his circle.
“Everyday citizens get a single ballot,” he said. “Meanwhile, the ultra-rich get the opportunity to spend as much as they want to choose the politicians they want. That is the context in which this race is taking place.”
New York governor Kathy Hochul was the only speaker met with divided reactions, with the audience frequently breaking into chants to enthusiastically chant “Increase taxes on the wealthy!” The candidate came out at the end of her speech to, quite literally, hold her hand, as if to demonstrate the audience the importance of her appearance and endorsement.
It was a stark difference to Congresswoman AOC, who spoke just after Hochul and was met with the audience calling out for her.
When it came time for Mamdani himself to take the stage, the audience had been more than adequately energized. As with the mayoral debate days earlier, he did not hesitate at taking jabs Andrew Cuomo.
“Let our words resound that he can hear them tonight in his expensive rental,” the Democratic candidate said. “Let them be so loud that he can hear them even if he’s in Westchester tonight.”
But he did not dwell too long on his opponent, instead dedicating the latter half of his speech to expressing gratitude to the coalition who had backed his campaign for the past several months and helped with his historic campaign.
Perhaps the most memorable moment came towards the end, when he asked anyone in the crowd who had volunteered and gone door-to-door for his campaign to turn on their lights. The arena immediately illuminated in a multitude of bright phone lights, too many to count.
“We are just getting started. On 4 November we achieve liberation,” Mamdani said in his closing words.
A digital strategist and creative director with over a decade of experience in tech innovation and design thinking.