A digital strategist and creative director with over a decade of experience in tech innovation and design thinking.
"When are you speaking to the Haim sisters?" a message pops up. "I was hoping to ask if I can become their extra sister."
There is only one problem: The author likewise desires to be Haim's fourth member. What's more, we are not alone. A host of high-profile supporters have also coveted the honor.
It's clear something is happening. Sisters Este, Danielle and Alana launched their musical journey playing gigs at local delicatessens with their family. Today, they are multiple Grammy Award contenders.
Similar to the greatest ensembles, they're a inseparable gang. Their music videos repeatedly show them marching in unison down the avenues of Los Angeles. During performances, they play with such boundless exuberance you find yourself thinking, "I'd love to be involved in that, too."
"The numerous instances on tour that young girls approached us and said, 'Watching you live, I picked up a guitar'," says Alana, the youngest of the Haim siblings. "That's the greatest compliment. That's an award in itself. Our mission is accomplished if we can motivate young girls to form a group."
"And thus all are welcome to be the next Haim sister."
The trio have called into a break, where they're recovering after an major tour in support of their new album, I Quit.
They're presently celebrating the news it's been shortlisted for best rock album at the Grammy Awards – with Haim the very first all-woman band ever in contention for the prize.
"I follow the announcements every year, so it sort of feels like a surreal movie when your name is read out," explains Alana. "I needed to phone my sisters to say, 'Did we just hear this right or am I dreaming'?"
The significance of the accolade isn't lost on the trio.
"We deliberately set out to make a rock record this time, so it's a major milestone," says Alana. "Yet we're just grateful for the women that paved the way."
The project was born from a phase of personal change. All three sisters ended up single, and the music inhabits that unique in-between place where you're happy to be free, but not yet ready to move on.
The words track breakups and partings. The sisters want love, but not the kind of love they've had. You can hear them figuring out in real life who they want to be.
"I love description, yes," agrees Danielle. "I Quit is essentially a slogan. You have to consciously practice blocking the criticism and saying, 'I don't give what people think'."
That recent toughness called for a fresh approach – more unpolished and immediate than anything the band had done before.
For Danielle, who co-produced the album, that was founded on the percussion.
"The drum sound is such a detailed thing, and I care so much about it," she emphasizes.
"'Journey of the drum sound' will be the subject of our memoir," jokes Alana. "I've said it, our albums won't commence until we find the perfect drum sound."
The trio's openness fueled the album's promotional campaign, where the sisters revealed some of their dating misadventures.
Someone broke up with Este over a health concern. Alana told a story of travelling to spend New Year's Eve with someone, only to receive a casual gesture at midnight.
"When you're going through these breakups, you just feel like there's no light," says Alana. "Thus to be able to share those stories and have them tell you wilder stories, it's therapeutic."
One can easily sense a shift in the band. Now, Haim are more confident of their standing in the music world.
They're festival headliners, with chart-topping albums and an international following.
However the band will consistently be their number one focus.
"My sisters and I have been playing music since I was four," concludes Alana. "There is nothing else that we were destined for. And I'm really fortunate we've made it and we're still going strong."
A digital strategist and creative director with over a decade of experience in tech innovation and design thinking.